Attention, web businesses of the world! Contrary to what you might believe, social media is not helping companies expand their sales very effectively at all. At least, that’s what recent data from Social Media Marketing University suggests. So, does that mean it’s time to start filling the lifeboats on the Titanic-sized failure of Facebook and Twitter? Not even close.
Social media might not be landing you more sales, but it’s establishing your brand firmly into the sphere of public influence. Think about what brings the most traffic to your new web pages — is it organic clicks from Google? Chances are, it’s actually all the self-promotion your business does on Facebook, Twitter and even Google Plus. We’ve no