Attract and Introduce New and Potential Clients to Your Practice With an Interactive Veterinary Clinic Website
What does your veterinary clinic website say about your practice? First impressions matter a great deal, especially on the Internet. There’s too much competition out there. Make your veterinary clinic website one that potential clients will remember.
Add some interactive features to your veterinary clinic website, if you haven’t already. Interaction creates website “stickiness,” meaning you will attract repeat visits and views with features that encourage viewer participation. Links to more detailed educational materials are a good place to start.
Any veterinary clinic website should include basic, yet important, information on clinic location and hours of operation on its home page. An interactive link to office directions helps busy clients and eliminates many phone calls to the office.
Doctor and staff bios on your veterinary clinic website introduce new and potential clients to the educational and professional credentials of the people who will be caring for their animals. Clients’ interest grows as they learn how well qualified hospital personnel are to tackle the health issues their animals may develop.
A nervous client breathes easier when she understands how a particular procedure will affect her animal. Dental cleanings and extractions lend themselves well to interactive before and after photos and photos of animals undergoing the procedure. Be sure to include text descriptions of each step of the process.
Be sure that your veterinary clinic website generally describes the services your clinic offers, including any specialties like acupuncture, homeopathy, herbal and traditional Chinese medicine or animal rehabilitation. Here’s another excellent place to insert interactive links to more detailed information on each of these areas of veterinary medicine.
This may seem like a minor detail, but it is important nonetheless. Your veterinary clinic website should let your clients know upfront, perhaps on your home page, whether your clinic accepts after hours emergency cases. This knowledge saves precious time in life threatening circumstances.
