“A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes.”
Those words appeared in a May 2012 article published on the Forbes website, penned by a contributor who works at a marketing agency. So you can imagine she knows a thing or two about brand identities. Today’s professional websites simply aren’t professional unless they’re building a specific brand, and the only way to do that is to adopt the most advanced strategies for cultivating a successful identity.
You want your users to associate your brand name with the physical appearance of your logo in addition to the outstanding track record of your product or service. A lot of entrepreneurs, when they initially start out on the web, don’