Two Ways to Build a Better Brand Identity Through Your Website

Veterinary website building

“A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes.”

Those words appeared in a May 2012 article published on the Forbes website, penned by a contributor who works at a marketing agency. So you can imagine she knows a thing or two about brand identities. Today’s professional websites simply aren’t professional unless they’re building a specific brand, and the only way to do that is to adopt the most advanced strategies for cultivating a successful identity.

You want your users to associate your brand name with the physical appearance of your logo in addition to the outstanding track record of your product or service. A lot of entrepreneurs, when they initially start out on the web, don’t opt for achieving both at the same time — and that’s a big problem for gaining customers and clients. So, we’ve put together the top two website marketing tips every small business should know for forging a successful brand identity.

1. Visual branding + web focus = success.

That’s become the formula today in the age of instantaneous digitization. We all know how important branding is and we can probably all name our favorite Geico mascot by now. But television advertising is one thing; building a reliable identity online is something completely different. Think of your new website as a blank slate and a chance at reinvention. You control the colors, the layout, the information — everything. Why wouldn’t you aim for what will produce the biggest effect on your customers?

2. Building a brand means expanding into social networking.

For one thing, 54% of small business owners admit they need a little help when it comes to improving their social media marketing skills. This is true of veterinary clinic websites, online music shops and antique camera and film replacement specialists, too. Because over a billion people use Facebook worldwide, because Twitter messages make up nearly 67% of all the social media information on the web, you really can’t afford to skimp out on these particular services.

So, where do you begin?

Whether you’re running veterinary clinic websites, online sneaker emporiums, web-based vacuum cleaner repair services or even vintage clothing retail establishments, remember the numbers. Studies show that 68% of consumers are more likely to trust content that comes from a brand they already recognize. Follow these two tips to help cultivate your brand from the bottom up. Helpful sites.

Don’t Avoid the Vet and Risk Your Cat or Dog’s Health Get Pet Health Insurance Today

Dog insurance

Our pets are like family to us. About 94% of pet owners say that their pets make them smile at least once per day, and when they’re away at least one-third of dog owners even talk to their dogs on the phone or leave messages on answering machines for them. Sometimes, though, our pets can experience unexpected illnesses or accidents–just like us. When this occurs, veterinarian bills increase, so pet insurance is a wise investment for those of us with dogs and cats. In order to find a decent cat or dog insurance plan, be sure to search for the best pet insurance reviews online to help you choose an insurer. Here are some other helpful tips about pet insurance and when it may be time to take your pet to the vet.

1. First, just as with human health insurers, pet insurers should be registered with local regulators in your area. This will ensure that the services provided by your pet insurance company will aid you and your dog or cat in times of need.

2. In addition to researching the hereditary and chronic health problems that your breed of cat or dog faces (or the breed you are considering adopting), you may also want to find out what the veterinary expenses are to treat those issues should your pet require them. Online pet insurance reviews can give you a good idea of what’s covered and what isn’t in the event that your dog or cat needs emergency veterinary care or medications and treatments.

3. Online pet insurance reviews should also mention what other services may be covered for your pet, even if they aren’t directly related to your pet’s health. These can include covering costs for boarding should you (the owner) need to be hospitalized. Some pet insurance plans will also help with costs associated with retrieving lost animals–such as rewards, posters, or paying any fees if your pet has been taken to a shelter for his or her safety.

4. Once you do choose a pet health insurance policy, be sure to look for warning signs that your pet needs to visit the veterinarian. This could include changes in behavior such as sleeping more or less, not eating or drinking properly (or increased thirst and hunger). If you notice any changes in your pet’s appearance, such as a flaky coat or missing fur from excessive scratching, this could be indicative of a skin condition or flea infestation, among other issues. Changes in breathing, bowel movements, and any behavior such as vomiting should be immediately checked out by a veterinarian. These conditions can mean something seriously wrong with your pet, and those conditions can worsen easily.

Don’t risk your pet’s health by not taking your dog or cat to the vet. Additionally, if your pet does face any health issues, having pet insurance will help ensure quick and cost-effective treatment. Make sure that your pet gets the proper care he or she needs, so your dog or cat can keep making you and your family members smile. For more about this, go here: www.bowwowinsurance.com.au

Protect Your Pet With a Personalized Pet Tag

Plastic pet tags

If you own a dog or cat, you know how fascinating they can be. Regardless of which animal companion lives in your home, every breed of dog and cat possesses its own unique talents. In addition to the camaraderie pet owners have with their four-legged friends, it is their special capabilities that make them such fascinating creatures.

Whatever it is about pets that appeal to their owners, most owners of companion animals consider their dogs and cats so important that they spoil them in any way they can. In fact, experts estimate that American pet owners spend more than five billion dollars on gifts for their pets at Christmastime! Some dog owners are so fond of their pets that around a third of them keep a framed picture of their dog on display somewhere in their home.

However, the most important responsibilities of pet ownership include providing pets with high-quality dog food, warm and dry shelter, routine veterinary care, and engraved pet tags for cats and dogs. Since dogs and cats do a lot of running and rolling around, and maybe even wondering through thick brush, it is impossible to overstate the importance of outfitting their collars with durable custom pet tags.

Therefore, it is crucial to skip cheap pet tags with printed contact information, because it only takes a few scratches to obscure or wipe out, the information that will lead their pets back home if they become lost. By purchasing customized pet tags for cats and dogs, owners can rest assured that this invaluable information will endure many months of the most rugged play and environmental conditions.

If you really care about your pet, you probably spare no expense when it comes to his or her health and safety. While pet tags may seem like a minor thing, the value of something that can bring a lost pet back home is priceless.

Get more here: www.pet-tags.com