If you run a veterinary practice, you might think you don’t need to create a professional website. However, it has been proven that veterinary websites with the best web design and content are highly effective at bringing in new customers and fostering engagement with pet owners who take their pets to your practice.

Here are the top four ways to improve your veterinary practice’s website:

1. Hire a local SEO service: Search engine optimization (SEO) is one of the best ways to get veterinary websites seen by the right people on the web. And when 43% of local search engine queries are for local businesses, your veterinary clinic website can’t afford not to hire a local SEO company for the best website SEO tips and services.

2. Learn good web design: The best veterinary websites boast clean, neat page design and layout. A website with good design helps create a consistent brand identity. If your website looks like it was created 10 years ago, it might be time for an upgrade. You can either hire a web designer or search online for some website designing tips for veterinary websites.

3. Optimize your site for mobile platforms: Did you know that a more than 1.2 billion people surf the web from mobile devices? Or that 61% of people will have a better opinion of brands that provide a good mobile web experience? Veterinary websites that have mobile-friendly versions are guaranteed to attract the most customers to your practice.

4. Take advantage of web marketing techniques: Veterinary websites that hire a marketing company know the benefits of marketing on the web. Email marketing alone is one of the most cost-effective forms of marketing for veterinary websites — for each dollar spent on it, about $40 is brought in.

To make your website one of the best veterinary websites, it’s important to utilize a combination of SEO, effective web design and Internet marketing. There has never been a better time to branch out into the world of web marketing for your veterinary practice!