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Three Things Every Small Business Needs to Know About Social Media in 2014

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Attention, web businesses of the world! Contrary to what you might believe, social media is not helping companies expand their sales very effectively at all. At least, that’s what recent data from Social Media Marketing University suggests. So, does that mean it’s time to start filling the lifeboats on the Titanic-sized failure of Facebook and Twitter? Not even close.
Social media might not be landing you more sales, but it’s establishing your brand firmly into the sphere of public influence. Think about what brings the most traffic to your new web pages — is it organic clicks from Google? Chances are, it’s actually all the self-promotion your business does on Facebook, Twitter and even Google Plus. We’ve now entered a great time for smaller companies to invest their resources in social media.
But you probably knew that already. In fact, you’ve been building a professional website for at least five years now, slowly but steadily gaining more followers as you continue to churn out high-quality, engaging content. So, what’s next for the social media market? Two words: mobile browsing.
Responsive web design.
It doesn’t matter if you’re in the business of shoe selling, homemade craft retailing or veterinarian marketing — every small business will eventually end up on their future customers’ smartphones. Studies show that mobile web usage will overtake desktop browsing by 2017, but the earlier you begin to invest in responsive web design, the more of an advantage you’ll gain in your market. And when it comes to landing customers, the early bird does indeed get the worm.
Listening to your users.
This is definitely the most important of all the mobile website design tips you’re likely to hear about. It’s one thing to acknowledge feedback you receive on Twitter via a hashtag or on your company’s Facebook page, but it’s another to actually respond to it. The difference? Listening. Don’t just placate or patronize your customers, but value them by engaging in conversations.
Interconnection.
Veterinarian marketing-centric email messages with social media buttons embedded. Instagram photos uploaded with a unique tag completely specific to your business. Facebook posts that link back to your company website. In the digital age, everything is connected, and nowhere is that more true than your in online marketing strategies. Remember, you’re sculpting an entire digital identity.
In the end, all that matters is that you’re ahead of the curve. And with an ever-changing curve, it’s best to go in knowing all the tips — especially these ones.

How to Market Your Veterinary Practice

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Marketing a veterinary hospital

People are serious about their pets. They consider them a part of their family, and some owners even give their dogs and cats a place the dining room table at night. Pet owners also do their best to provide top quality medical care to keep their pets healthy. Any given town has a handful of private and public veterinary clinics for owners to choose from, and if you truly believe that your practice offers the best service and health care for pets, you have to reach out to potential customers using effective veterinary practice marketing strategies.

Millions of people conduct online searches to find services and products that they want. As pet owners log onto search engines, your veterinary clinic website has to appear at the top of the search engine list in order to have a fighting chance at attracting customers. About 75% of users never scroll beyond the first search engine results page, so your search engine ranking matters. In addition, your veterinary website design should be user friendly. Pet owners will be looking for a site that gives them all the basic information they need about pet care, without having to navigate the page for too long.

The best thing to do would be to outsource your veterinary practice marketing to a professional website service that also offers search engine optimization (SEO), and has experience in the veterinary industry. SEO aims at boosting search engine rankings, and a company that also specializes in veterinary practice websites will know exactly what pet owners will be looking for in a website, and how to promote the content on your website to give it the best chance at receiving a high search engine ranking.

In addition, social media marketing could be a critical part of promoting your practice. In addition to website design and SEO, social media can increase your practice’s exposure. There are millions of Facebook, Twitter, and LinkedIn users, and they are often on these sites 24 hours a day. An account on these outlets can help promote what your practice offers pets, and the more followers or “likes” your page gets could lead to increased traffic to your site and your practice. Many companies that specialize in veterinary website design, can also manage this aspect of marketing for you as well.

A solid veterinary practice marketing plan is crucial to ensuring your practice’s success. With the help of a professional veterinary marketing company, you can quickly increase your practice’s visibility on search engines, implement a superior, user-friendly website design, and keep people coming to your door.

Why Dog Day Care is Right for You and Your Pet

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Dog day care salem oregon

Being a pet owner can be a fun and rewarding experience. Of households in the United States, 39% have at least one dog. Ninety percent of pet owners agree that their pets are like a part of their family. One-third of dog owners even display a picture of their dog somewhere in their home, just like a family photo.

Ultimately, we want the best for our pets, and making sure that they have care during a typical weekday or when we’re away on a vacation or business trip is important. If you need care for your dog on workdays or during a trip away from home, consider bringing your dog to a dog day care center.

There are three options for pet day care for your dog. The first is dog boarding during the day while you are at work or school. Dog boarding facilities will ensure that your dog has food, water, a comfortable place to sleep, and a chance to play while you are away. Not only will this keep your dog happy and healthy, but this will also eliminate accidents and other problems around the house while you’re out, should you have a playful pet. Dog day care is a great way to have someone else take care of your pet, and at the end of the day, you can pick up your happy and well cared for dog.

The second option is only for temporary boarding, such as in the event that you have to go out of town. While you’re away, you’ll have 24-hour care for your pet, so you won’t have to leave him or her with a family member or friend who may not be equipped to handle a dog. Some dog day care centers will even provide webcams or other ways to check in on your dog, so you can make sure he or she is content while you’re away.

One final option with dog day care centers is to send your dog to obedience training if he or she requires it. Dogs are intelligent creatures. They know their owners’ scents even if the owner hasn’t bathed or just got back from the gym. Dogs can also be trained to sniff out lung, breast, skin, bladder, and prostate cancer, among other conditions; they are also frequently used to find drugs, explosives, and other illegal materials by way of smell for law enforcement agents across the country. While it is unlikely that your dog will require this training, it’s good to know that just about any dog can be trained to sit, stay, and not have an “accident” on your furniture. Obedience training ensures that your dog will be taken care of during the day; you can also participate in training services during your free time.

Dog day care centers can do a lot for you and your pet. They can give you peace of mind while you’re away, and they can also help your dog truly become man’s best friend through obedience and learning to play well with others. Consider doggy day care in your city, including the options in Salem, Oregon, and get the best for your four-legged family member. Read more articles like this.